Harry’s Was Doing Collabs Before Collabs Were Cool

Bondi moves fast — trends, brands, wellness moments, limited-edition drops. But before collaborations became the “thing” every café did, Harry’s somehow ended up right in the middle of it… without planning to be.

The truth is, Harry’s didn’t set out to create collabs, hype drinks or limited-edition moments. It all happened naturally because the community around the café was already creative, connected and excited to share what they loved. Harry’s became the meeting point — the place where people crossed paths, swapped recommendations, brought friends, and turned breakfast into a ritual.

When you have a space like that, collaborations aren’t a marketing strategy. They’re a byproduct of energy.

It started small:
A smoothie idea with a local brand.
A matcha moment with a friend of the café.
A pop-up with a neighbour.
A charity drop that the community pushed further than expected.

None of it was planned. It was just Bondi doing what Bondi does — showing up, sharing, creating, connecting. As more people joined in, the momentum grew. Suddenly, those little one-off ideas became part of the culture. People began asking what the next Harry’s collab would be before we’d even planned one.

And brands noticed too. Not because we were chasing partnerships, but because they could feel the community that formed around the café — the early risers, the matcha loyalists, the Run Club regulars, the people who treat Harry’s like their living room. When a brand collaborates with Harry’s, it’s tapping into that energy, that routine, that sense of belonging.

What’s happened over the years is less about strategy and more about timing, authenticity and a bit of Bondi magic. Harry’s sits at the intersection of hospitality and modern culture simply because the community built it that way — one smoothie, one matcha, one sunrise, one shared moment at a time.

We didn’t try to be “first.”
We didn’t try to be “cool.”
We were just here — present, consistent, part of people’s mornings.

And somehow, that was enough to make the collabs follow.

This is just the beginning. The ideas keep coming, the community keeps growing, and Bondi keeps doing what it does best — turning everyday moments into something worth talking about.